Skip to content
Sign In
Create Account
Sign Out
My Account
Cart
Inside Mortgage Finance
MBS & ABS
The GSEs
The CFPB
Mortgage Trends
FHA/VA Lending
Nonconforming Markets
Data
Subscribe to Data
Home
» Quicken’s Big Marketing Spend Boosts Return
Looking to read the full article? Register for free access to IMFnews content today!
Quicken’s Big Marketing Spend Boosts Return
July 17, 2020
Brandon Ivey
The parent company of Quicken Loans splurged $905 million on marketing last year, helping the nonbank become the second largest mortgage lender. The firm is now ready to launch an IPO.
Inside Mortgage Trends
Earnings
Technology
Profitability
Channels
Refi Lending
Purchase this article for $55.00
Subscribe To The Newsletter
Latest Imf News
M&A Reshuffles Top GSE Sellers Ranking
Refinance Incentives Surged in January
Lenders Buying Up Trigger Leads Ahead of Ban
Mortgage Fraud Risk Grew Slightly in 4Q
More Imf News
Featured Data
Mortgage Complaints to CFPB Tick Up in Fourth Quarter
Agency MSR Transfers Pick Up in Fourth Quarter of 2025
Record Year for CLO, But Issuance Slowed in 4Q25
Originations Increase in Fourth Quarter With Refi Push
More Featured Data
Featured Reports
IMF Mortgage Directory: Full interactive database
Agency Seller-Issuer Profile: 3Q25 (PDF)
IMF HMDA Dashboard: 2024
Top Mortgage Players: 3Q25 (PDF)
More Latest Reports
Featured Poll
As homeowner equity continues to build, more and more lenders are launching home equity lending products. Are you thinking of joining this market?
We’re already in on the action!
Yes, it’s a great opportunity.
No, it’s out of our wheelhouse.
View Results