Resistance is Futile: CitiMortgage Assimilates CitiFinancial to Form Unified Loan Platform
August 3, 2006
Citigroup has revamped its mortgage loan origination platform, bringing its prime and subprime business together under a single umbrella. Citigroup officials say that the move, announced last week, will make it easier for borrowers, brokers and correspondents to do business with the company while offering a broader range of products to borrowers across the product spectrum. “First and foremost, it’s about the customer,” said CitiMortgage President Bill Beckman in a conference call with reporters.