The retail share of total first-lien originations declined to close to 50% in 2024. Brokers took share from the retail channel, led by United Wholesale Mortgage. (Includes six data tables.)

Rocket Mortgage believes the $1.75 billion acquisition will boost its purchase origination volume and lower the cost of customer acquisitions. It will also add new data to Rocket’s artificial intelligence algorithm.

Market indicators suggest the Federal Reserve could cut rates three times this year while the MBA anticipates only one rate cut. A REIT that invests in agency MBS and servicing is shunning MSR for the moment.