Cove Financial is targeting borrowers who cant qualify for agency mortgages and offering them a unique rent-to-own option. The lenders Mortgage Alternative Program involves a process that looks a lot like the purchase-mortgage process but instead gives a borrower time to rebuild credit before purchasing a home. Its for people who have a downpayment but dont currently qualify for a mortgage, Patrick Flanagan, CEO of Cove Financial, said of the MAP. A borrower working with Cove goes through a ...