What some people might call “hard-core economics” – closing costs and interest rates – along with a lender’s reputation for excellent customer service, play a decisive role in most consumers’ choice of a mortgage lender, according to a new survey from Ally Bank. “Four in five Americans (81 percent) who ever had a mortgage or plan to apply for one in the future said the total amount of closing costs did/would factor into their lender decision,” the bank said in announcing the results ...