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Home » Store » News » Fannie Message Aimed at Washington, New York

Fannie Message Aimed at Washington, New York

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If the denizens of Capitol Hill and Wall Street remain unaware of Fannie Mae’s housing mission, they have only themselves to blame. That’s because, during the latter half of 2003, the mortgage-funding giant nearly tripled the amount of money it spent on advertising in New York and Washington media during the third quarter of 2003. And the company concedes that the upcoming political season played a role in its outreach decision.
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